For CT Alum

You're not
starting over.

You're updating the skillset you already built.

Strategic AI Marketing is a 3-month program designed to help experienced creatives update and expand their marketing skillset for the AI era — without starting from zero.

See the alumni offer

The public price for this program is $3,200. As a CT alum, you can enroll for $1,600 — 50% off.

Why this, why now

The work has changed. You've probably felt it.

Copy has slowed

Maybe copy-only projects aren't coming in at the same volume — and the clients who do come want someone who can own more than the copy.

AI pressure (and overwhelm!)

Maybe you're constantly having to explain why a client should hire you when AI can generate the copy, ideas, and assets in seconds.

Strategy confidence

Maybe you can recognize good marketing when you see it, but you don't always feel confident walking into a messy business situation and diagnosing what is actually wrong.

Your role is shifting

Maybe you're excited by what AI makes possible — and, at the same time, a liiiiiiiiittle unmoored by what your role is supposed to be now.

You do not need to throw away what you learned in CopyTribe. You need to build outward from it.

“But I already did CopyTribe. What is actually new?”

CopyTribe was never “just copy.” You learned customer psychology, research, messaging, positioning, strategy, and how to think critically about marketing. Those skills still matter enormously.

The difference is that this program goes upstream and farther across the marketing system.

What you already built in CopyTribe

Customer psychology and research
Positioning and messaging strategy
Strong copy and creative judgment
Strategic thinking around individual assets and campaigns
The ability to evaluate whether marketing communication is clear, compelling, and on-strategy

What The Modern Marketer adds

A thoughtful diagnosis + priority process before choosing tactics
Buyer psychology + AI-powered customer research
Brand strategy, offer development + positioning
Design literacy + directing designers and AI
AI-native judgment, writing systems + reusable workflows
Campaign strategy, channel choice, budget allocation, sequencing + orchestration
Email strategy, sequences + automation
Measurement basics + knowing which KPIs matter

This is not CopyTribe 2.0 — and it is not an invitation to relearn what you already know. It is the next skill layer for a market that is asking more from the people who lead the work.

From “send me the brief” to “let's figure out what the brief should be.”

One of the biggest shifts we see in strong creatives is that you stop waiting for someone else to make all the strategic decisions first.

The old brief

Write the ad / website / email
Follow the strategy
Deliver the copy
Compete with AI on execution

→

The expanded role

Diagnose the problem
Help shape the strategy
Choose channels + campaign direction
Lead or direct execution
Use AI at every step — with judgment

By the end of the program, the goal is for you to be better equipped to:

Walk into a business situation and diagnose the real marketing problem.
Identify priorities instead of jumping straight to deliverables.
Recommend channels, budget allocation, and campaign direction with a clear rationale.
Plan a campaign from goal → channel mix → assets → sequence → KPIs.
Direct copy, design, and AI output with stronger creative judgment.
Build reusable AI workflows instead of starting from a blank chat every time.
Know what to measure and how to decide what needs to change.
Offer broader strategic value with more confidence.

Marketing isn't dead. The marketer's role is changing.

AI can produce more of the execution. Businesses still need someone who can diagnose the problem, make the strategic call, direct the work, and know whether it's working.

What could this look like in practice?

You're not training to become “a copywriter who also uses AI.” You're expanding into the kind of marketer businesses need now.

In-house marketing lead

Own priorities, brief the work, coordinate execution, and use AI to move faster.

Campaign strategist

Choose channels, structure campaigns, direct creative, and track what's working.

Fractional marketing strategist

Diagnose what a business needs, recommend the plan, and guide specialists + AI.

Creative strategist

Take your copy instincts upstream into positioning, messaging, design judgment, and campaign direction.

AI is changing fast. You do not need to chase every tool.

Trying to stay current by learning every tool is a losing game.

The more durable skill is knowing how to think with AI — how to give it context, use it for research and strategic exploration, build reusable workflows, create and iterate faster, and recognize when the output is generic, wrong, or strategically off.

AI can give you a very logical-sounding answer. That does not mean it is the right answer. The marketer still needs the judgment to know the difference.

AI fluency inside a stronger marketing brain.

Curriculum

What you'll learn

We've organized the 13 modules into one practical 3-month progression.

Foundations + diagnosis

1.Modern Marketing Fundamentals
2.Buyer Psychology & Persuasion
3.The AI-Native Marketer
4.Customer Research & Data Signals

Brand + positioning

5.Branding 101
6.Offer & Positioning Strategy
7.Foundations of Design

Bonus:The Brand Messaging Blueprint (recording)

AI writing + campaigns

8.Copywriting & Conversion
9.The AI Writing System
10.Campaign Strategy & Orchestration

Email + systems

11.Email Marketing & Strategy
12.Click-worthy Emails & Sequences
13.Marketing Automation & AI Workflows

View full course schedule

Why this program

You don't need more information.
You need to know what to do with it.

When we asked alumni what made our programs different from information they could find elsewhere, they immediately named the teaching, feedback, community, actual “doing it” skills, office hours, accountability, and practical guidance.

“the feedback, the community, the actual ‘doing it’ skills, on-going guidance”
— CopyTribe alum

“clarity in actual execution and the MOST VALUABLE and PRACTICAL feedback!!”
— CopyTribe alum

The experience is part of the product

Teaching + distilled explanation
Private TMM community
Regular office hours with Michal
Templates, frameworks + practical resources
Accountability and ongoing guidance

What's included

The full $3,200 program — yours for $1,600

This is not a reduced alumni version. Everyone else enrolling in this 3-month program pays $3,200. As a CopyTribe alum, you get the full program for $1,600 — a $1,600 savings.

Your alumni enrollment includes:

13 TMM modules across 3 months
Lifetime access to the full curriculum + class materials
Class recordings
Access to the included TMM masterclass vault
Templates, frameworks + practical resources
Private TMM community
Regular office hours with Michal
Learning alongside business owners applying the same strategic frameworks to real companies

Public price: $3,200

CopyTribe alumni price: $1,600

You save: $1,600 (50%)

Optional critique upgrade

Want personalized feedback on your work?

Add the Coach Critique Upgrade for $600.

You'll choose four of the seven assignments below for personalized feedback. You can still complete the others for practice and application:

1Marketing Diagnosis + Priority Map
2Customer & Data Insight Brief
3Logo + Brand Kit
4Positioning + Offer + Competitive Analysis
5Campaign Plan OR 90-Day Marketing Plan
6AI-powered Email Sequence
7Build, Automate & Measure Your AI Email Engine

Upskilling Certificate included with the Critique Upgrade

Complete the program + any four coach-reviewed assignments and earn a Strategic AI Marketing Upskilling Certificate.

This is a professional-development certificate recognizing continued training and applied work in modern marketing + AI.

Strategic AI Marketing Upskilling Certificate — certificate issued by The Modern Marketer

Is this for me?

This is for you if…

You want to update your marketing skillset for the AI era.
You want to expand beyond copy-only projects or roles.
Clients are asking broader marketing questions and you want to answer with more confidence.
You want stronger skills around diagnosis, research, positioning, design, campaigns, email + measurement.
You are using AI but know there is a more strategic, systematic way to work with it.
You want to build on your existing experience — not restart as a beginner.

This may not be for you if…

You genuinely want to stay focused only on writing and have no interest in broader marketing.
You want deep technical implementation training in every ad platform or marketing channel.
Your main goal is client acquisition, pricing, sales, or freelance-business systems — that's Profitable Freelancer territory.
You want a library of AI prompts without the underlying strategy and judgment.

You do not have to own everything. But owning more will make you more valuable.

As AI takes on more execution, I believe the ability to own more of the marketing process — and offer stronger strategic guidance — will only become more valuable.

What does this business need?
What should happen next?
What should we prioritize?
Who or what should execute it?
How will we know if it worked?

The more of this you can own, the more useful you become to your client.

That does not mean every marketer needs to become full-service.

Today, there is still room for the AI-assisted specialist — especially when you bring deep expertise in a niche or discipline. A copywriter who can also shape positioning, strengthen an offer, and guide strategy is far more valuable than someone who can only execute the copy.

So you can still specialize. The advantage is being able to see — and own — more of the picture.

An alumni-only price that recognizes what you already invested

You already invested time, money, and effort into becoming a strong CopyTribe-trained creative. Everyone else enrolling in this program pays $3,200. Because you are building on skills you already worked hard to develop, your alumni price is $1,600 — half the public price and a $1,600 savings.

Your CopyTribe alumni price

$1,600

Public price: $3,200 • You save $1,600

50% off the full program for this launch

or 5 monthly payments of $350

Optional coach critique upgrade

+$600

Four personalized Coach Critiques — choose 4 of 7 available assignments + Upskilling Certificate

This 50% alumni rate is a one-time launch offer. We may offer alumni pricing in the future, but we do not plan to offer this program to alumni at 50% off again.

Enrollment closes: October 29, midnight ET • Program begins: November 3

Enroll at the alumni rate

15-day money-back guarantee

Enroll, attend the beginning of the program, and see how it feels.

If you decide within the first 15 days that the program is not right for you, you can request a refund, minus the $150 non-refundable registration fee.

FAQ

Frequently asked questions

How much of this overlaps with CopyTribe?+

There will naturally be some connection because the new material builds on the strategy, research, psychology, positioning, and messaging skills you already learned. But the primary focus is different: diagnosis and prioritization, buyer psychology, brand and offer strategy, design literacy, AI-native writing and workflows, campaign strategy, channel choice + budget allocation, email marketing, automation, and measurement + optimization. The decks and resources will all be new.

I graduated a few years ago. Will I be behind?+

No. You are coming in with an existing strategic foundation. If anything, this may be especially useful if it has been a while since CopyTribe, because the field has changed quickly around AI, workflows, scope, and execution.

I'm already doing lots of marketing strategy. Will this be too basic?+

If you already confidently diagnose businesses, shape offers and positioning, choose channels, structure campaigns, direct AI-assisted creative work, build reusable workflows, allocate campaign budgets, and measure + optimize performance, some material may be familiar. The Coach Critique Upgrade will be especially relevant if you want the highest level of application.

Do I have to become a full-service marketer?+

No. You can remain a copywriter, strategist, designer, consultant, employee, freelancer, or agency owner. The goal is to help you understand and direct the larger marketing picture — then decide how much of it you personally want to own. In general – the more you can own, the more value you bring, particularly in in-house settings.

Do I need to be technical or good with numbers?+

No data-scientist transformation required. You need enough measurement literacy to answer practical questions: Is this working? What should we keep? What should we change? Where are we wasting resources?

What if AI changes again next year?+

It will. That is exactly why this program is not built around memorizing one set of 2026 tools. Current workflows matter, but the more durable goal is judgment, systems thinking, and decision-making that helps you adapt when tools change again.

What's the difference between TMM and Profitable Freelancer?+

The Modern Marketer teaches the marketing work: diagnosis, buyer psychology, research, brand and offer strategy, design, campaigns, email, AI systems, automation, and measurement. Profitable Freelancer teaches the business of freelancing: positioning services, pricing, sales, client acquisition, packaging, and operations.

Do I need the $600 Coach Critique Upgrade?+

Up to you. The $1,600 Alumni Track includes the full curriculum, community, office hours, resources, and lifetime material access. Choose the upgrade if you want personalized feedback on four of the seven assignments — and the Strategic AI Marketing Upskilling Certificate. You can still complete the remaining assignments without personalized critique.

What if I enroll and realize this isn't for me?+

You have 15 days to try the program. If it is not the right fit, request a refund during that window and we will return your payment minus the $150 non-refundable registration fee.

Is there a payment plan?+

Yes. Instead of paying the $1,600 alumni tuition in full, you can choose 5 monthly payments of $350.

Your CopyTribe training still matters.

The goal here is not to replace the skills you built. It is to make them more valuable in the marketing world you are working in now.

You already know how to think strategically about messaging. Now expand that thinking across the rest of the marketing system — and learn to lead the work with more confidence, stronger judgment, and AI beside you.